Event Design Certificate

The Event Design Certificate course offered by Event Model Generation and supported by San Diego State University and Meeting Professionals International is a three day program that will help meeting professionals design better events and create value for stakeholders.

Program participants will learn critical skills that will enable them to design events based on stakeholder needs and then prototype event designs using the #EventCanvas, a strategic management template for developing new or documenting existing events and conference models.

Participation in the Event Design Certificate program will enable you to effectively utilize the #EventCanvas. You can develop new and/or document existing events and conference models, via a visual chart with elements describing an event's promise, how it helps stakeholders to get their jobs done, resolving pains and creating gains within a set framework of commitment and expected return. The canvas articulates how the behavior changes as a result of having participated in the event as well as stating the required levels of satisfaction against expectations. Additionally, the canvas outlines the costs and expected revenues in relation to the customer journey (service design) and the instructional design of an event.

The #EventCanvas training has been accredited by the Convention Industry Council (CIC) under section Domain G: Meeting or Event Design and is eligible for 25 Clock Hours. You will learn via three levels of mastery that correspond to the Meeting and Business Event Competency Standards (MBECS) Curriculum Guide. This guide is industry endorsed and provides descriptions of the knowledge and abilities meeting professionals need in order to be successful.

Learn more about this program on MPIWEB.